That's 60 Days in Paradise. To increase awareness, travel interest, and occupancy, we ran one of the largest travel social media program in the world which involved spanning across television, online display, Facebook native ads, and social media.
Every week she created and posted a video of her week's adventure:
She shared her adventures, introduced us to the people of Tobago, showed everyone where to eat, what to do, and everything in between.
online display impressions
prime-time TV impressions