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It's all about your swagger.
If your brand were a person, would it be a risk-taker? Conservative?
Would it speak in full sentences or short-form?
Would it be bigger than life or muted and reserved?
It's time to find out.
In order to maintain brand relevance, it's a good idea to put together a style guide. This will serves as a connection between your marketing team, products, clients, and the beloved logo that identifies you.
To help you out, I've shared my own style guide* and have updated it with little tips so you can pull your guide together.
* Inbound 101 says I should put it behind a call-to-action form, but don't worry, it's on my Dropbox. No registration required!